Breaking boundaries: Strategies for entering global markets
In today’s dynamic business landscape, the lure of global markets has never been more potent. With opportunities abound, particularly in the wake of the pandemic-driven surge in the direct-to-consumer market,…
3 essential steps for entering a foreign market
“Exporting offers great opportunities for Canadian businesses, but you need a good export plan,” says Bill Macheras, Manager of the Info-Centre at Global Affairs Canada and a long-time Trade Commissioner…