Exploring critical internal enablers to SMEs export performance: evidence from Qatar
The thematic analysis of interview data helped to identify five key internal enablers that influence the export performance of manufacturing firms in Qatar. These are discussed in the following sections.…
Exploring the next frontier of dental SEO with generative engine optimization (GEO)
In today’s digital landscape, visibility is key, especially in the competitive field of dentistry. As search engines like Google continue to evolve, leveraging the latest advancements in AI-driven search technology…
Exploring Starbucks Marketing Strategy: The Success Secret
Ranking 5th on the World’s Most Admired Companies list by Fortune, the commitment to consistent branding has made Starbucks a huge success today. Spanning 70 countries worldwide, this American multinational…
Exploring the impact of business analysis on corporate strategy: A case study of Nigerian-based brands
Success Ajilore is a highly seasoned accounting professional and business analyst with over eleven years of experience specialising in enhancing operational efficiency, policy improvement, governance, and process optimisation of various…