From SEO to GEO, hotels confront the future of digital discovery
Having restructured and centralized his team at L+R Hotels, group chief commercial officer Joe Pettigrew is ready for the next challenge: transitioning from SEO to GEO. GEO, short for generative…
Boost Your Boutique Hotel’s Online Presence with stupidDOPE | stupidDOPE
The boutique hotel industry thrives on individuality, character, and guest experiences that feel authentic and memorable. Yet even the most distinctive properties struggle to gain visibility in today’s saturated travel…
How Hotels Can Win in the AI-Powered Discovery Era: SEO, Reviews & Authenticity
Reviews may serve as the new “trust badge” distinguishing genuine guest experiences from SEO-driven marketing noise. AI-powered hotel discovery is reshaping the way travelers search, evaluate, and ultimately book accommodations.…
Google now indexes Instagram content: What this means for hotels & SEO strategy
It used to be that when someone searched for your business on Google, your Instagram pages wouldn’t appear. That’s finally changing, as Instagram has decided to allow Google to display…
6 SEO Tips for Hotels & Trends to Follow in 2024
6 SEO Tips for Hotels & Trends to Follow in 2024 Ready to stop being a hidden gem and become a…