Brandwatch Named a Leader in Social Media Management and a Major Player in Influencer Marketing in New 2025 Analyst Reports
Brandwatch earns dual recognition from industry analysts IDC and QKS for AI-powered capabilities across social media management and influencer marketing. BRIGHTON, United Kingdom, Dec. 16, 2025 /PRNewswire/ — Brandwatch, a…
Social media marketers eye UGC and influencer content for growth, but burnout threatens
The news: Social media marketers are prioritizing user-generated content (UGC) and influencer collaborations. More than three-quarters (82%) of B2B and B2C marketers say UGC is at least somewhat important, and…
7 Reasons Why an Influencer Marketing Strategy Benefits SEO
Influencers are altering search behavior and the way users discover content online. This trend is becoming increasingly apparent as a new generation of searchers utilizes social platforms like Instagram and…
Yehuda Neuman Joins PartnerCentric to Lead Its Growing Influencer Marketing & Social Media Division
Yehuda Neuman PartnerCentric, the leading independent affiliate and performance marketing agency, today announced the appointment of Bytedance veteran Yehuda Neuman as Senior Vice President of Influencer Marketing. With more than…
The Evolution of Influencer Marketing: Embracing Earned Media in an Ever-Changing Landscape
The cornerstone of modern advertising—influencer marketing—shows no signs of slowing down its evolution. The influencer marketing industry and its adjacent creator economy continue to grow in new and often divisive…
How Tech Bay Leaf’s Connext Integrates Influencer Marketing Into Business Strategy
Digital marketing agency Tech Bay Leaf‘s influencer marketing division, Connext, has emerged to address an important gap in the digital marketing field. Founded by Shilpa Sirdesai and scaled beginning…