Global Isn’t Generic: The Art of Making Localization Your Superpower
Many companies make critical mistakes when expanding internationally. They treat global markets as one uniform entity. Success in international business requires adapting products, services, and messaging to meet the needs…
Opinion: Israel’s Social Media Strategy Isn’t a Scandal, It’s Just Not Enough
Photo credit: Gerd Altmann/Pixabay via JNS Israel found itself on the defensive recently about its “Esther Project,” a campaign to recruit influencers to promote pro-Israel messages. Critics have framed it…
If Social Media Isn’t Social, Where Else Can Brands Build Deeper Connections?
In the concluding part of his social media trilogy, Dan Gee of Media Futures Market looks beyond social media, to the next stage of brand communications… Catch-up on part one…