7 focus areas as AI transforms search and the customer journey in 2026
Search is changing faster than ever – and 2026 may be the year it fully breaks from the past. Over the last year, AI has reshaped how people discover, decide,…
From Curiosity to Connection My Journey Through SEO, Strategy, and Self-Discovery
I have always been curious. Curious about how people find what they need online. Curious about how the right words in the right place can lead someone to a product,…
A journey of baking and social media marketing
A business management graduate, Simran Fernandes, ventured into baking, starting her own small business as a self-taught hobby baker specialising in creating special custom cakes, cookies, and cupcakes for various…
Why Uber Travels Like A Local On Its Journey To Global Domination
Jeremy King, CEO and Founder, Attest. getty Uber now has a presence in over 70 countries and in more than 10,000 cities. That’s a meteoric level of expansion, fuelled by…