Social media marketers eye UGC and influencer content for growth, but burnout threatens
The news: Social media marketers are prioritizing user-generated content (UGC) and influencer collaborations. More than three-quarters (82%) of B2B and B2C marketers say UGC is at least somewhat important, and…
Moodboards in motion: How marketers use evolving visuals to match social media trends
Browse through any social feed today, and you will witness an intrigue: brand visuals don’t just sit still, they shift, they move, they breathe. When scrolling through your feeds, you’ll…
Marketers aren’t ready for GEO: Survey
Most digital marketers aren’t investing resources in generative engine optimization (GEO), even as AI-powered search looms larger. That’s according to new survey data shared exclusively with Search Engine Land by…
Top social media for B2B & B2C marketers 2024| Statista
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SEO Tips For B2C Marketers
getty Marketing a product directly to consumers today means navigating a constantly evolving and increasingly fragmented digital landscape being shaped by AI, shifting search behaviors and new consumer expectations. To…
Why marketers are rethinking SEO, ad buying, and data use
Traditional SEO isn’t going away, but marketers are starting to rethink how people find content online. With more users getting answers from tools like ChatGPT or Google’s Search Generative Experience,…