PepsiCo Marketing Strategy | Business Strategy Hub
Company: PepsiCo, Inc. CEO: Ramon Laguarta Year founded: 1965 Headquarter: Purchase, Harrison, New York, USA Number of Employees : 319,000 Type: Public Ticker Symbol: PEP Market Cap (Apr 2025): $185.58…
Meta Launches Enhanced Marketing Messages in DMs
Meta’s added another element to help brands tap into the rise of messaging, with an updated version of its customer re-engagement messaging option, which enables brands to send ongoing promotional…
Top 10 Online Marketing Agencies in Canada
In today’s digital-first world, businesses of all sizes are looking for trusted partners to help them grow their online presence. Whether it’s through SEO, PPC, content marketing, or complete digital…
The Next Frontier in SEO and Marketing Tech Investment
The AI-driven content creation market is on a tear, with projections showing a 16.6% CAGR expansion from $1.07 billion in 2025 to $1.98 billion by 2029. This growth is fueled…
Why Greenwashing is the newest social media marketing red flag
In a time when climate change is a major concern, companies are increasingly positioning themselves as eco-friendly. However, not everything that is green is actually sustainable. Greenwashing is a growing…
26 Need-to-Know Ecommerce Marketing Tactics for 2025
Driving traffic and conversions is crucial to every online store’s success. But even with a basic strategy in place, choosing the right ecommerce marketing tactics can be challenging. These powerful…