Beware of anti-SEO studies that misguide your marketing strategy
In March 2024, SparkToro and Datos published a study revealing insights about “where users spent time vs. where traffic referrals originate.” It has been seen by over 250,000 people since…
How Strategic Marketing Can Support A Business Transformation
Natalie is Founder & President of Magnetude Consulting, a full-service marketing agency working with small and midsized B2B tech firms. getty Expanding into a new region, industry or customer segment.…
Integrating Social Media Platforms to Maximize Marketing Strategies
With 4.95 billion active users, social media’s impact is irrefutable. Businesses need to harness this power to succeed in the digital world. A vital component of successful digital marketing is…
KFC Marketing Strategy 2024: A Case Study
Committed to continuous growth, Kentucky Fried Chicken (KFC) today ranks second on Forbes’ list of top 10 global fast-food chains. Is it only because “it’s finger-lickin’ good”? No, there is…
International Marketing: Strategies To Gain a Competitive Edge (2024)
Success in a domestic market often signals a company’s potential to thrive abroad. Replicating similar success across international markets, however, requires navigating diverse cultural, regulatory, and consumer landscapes—which is the…
How Taylor Swift’s Marketing Genius Can Inspire Your Business Strategy
How Taylor Swift’s Marketing Genius Can Inspire Your Business Strategy Getty Images for TAS Rights Management Taylor Swift isn’t just a pop superstar; she’s a masterclass in modern marketing. Her…