Bert SMM Unveils Next-Gen Social Media Marketing Solutions
“We see social media as a performance engine, not just a broadcast channel. Every creative decision is informed by data so clients see real growth–not just noise.” — Bert Rodriguez,…
Yehuda Neuman Joins PartnerCentric to Lead Its Growing Influencer Marketing & Social Media Division
Yehuda Neuman PartnerCentric, the leading independent affiliate and performance marketing agency, today announced the appointment of Bytedance veteran Yehuda Neuman as Senior Vice President of Influencer Marketing. With more than…
How To Boost A Social Media Marketing Strategy: 19 Key Data Points
Every social media platform offers brands a wealth of data, but knowing which metrics matter most means the difference between guesswork and strategy. Looking beyond surface-level views and likes by…
Lessons from Nike’s Social Media Strategy
Nike’s social media strategy isn’t just about selling products—it’s about chasing the impossible and shaping global culture. The brand’s historic legacy built on athlete partnerships has made Nike the blueprint…
The Evolution of Influencer Marketing: Embracing Earned Media in an Ever-Changing Landscape
The cornerstone of modern advertising—influencer marketing—shows no signs of slowing down its evolution. The influencer marketing industry and its adjacent creator economy continue to grow in new and often divisive…
EXEC: Arc’teryx Apologizes for Tibetan Plateau Marketing Stunt; Chinese Social Media Wants More
Arc’teryx has apologized for the fireworks display it hosted in the Himalayan region of Tibet, which drew furious backlash on Chinese social media, including calls for a boycott, due to…