Social Media for Drummies buyer’s guide: the roadmap to social success
Unilever started it, now everyone wants in on it. Budgets are growing, moments are multiplying and the rules are changing. Our Social Media for Drummies buyer’s guide is your helpful…
Social media ads passing as posts: How advertising slips into Instagram | Technology
Among the photos of an acquaintance touring temples in Southeast Asia, the beauty routine recommended by a fashion influencer, or the intriguing story of an old classmate, there is always…
Social Media Now Driving Business Value Beyond Awareness, Survey Finds
Marketing leaders recognize that social media drives business results but struggle to prove it with metrics, according to a new report from Sprout Social. The “2025 Impact of Social…
The Pros and Cons of Social Media
Ah social media. As the old saying goes, “can’t live with it, can’t live without it.” Social media platforms have evolved (RIP, Vine), and so have the pros and cons…
Rutgers Student Helps Gatorade With Its Social Media Marketing
Newswise — Jenna Dumanski grew up in a home with two television sets in the front room so the family could catch multiple football games at the same time. “I…
7 key metrics for social media marketing
Analysing your social media success is so much more than just obsessing over vanity metrics. Sure, it feels good to watch your follower count climb or to have a post…