Digital marketing statistics of 2025: H1 by the numbers
Social media and influencers The global social media ad market is expected to grow 12% this year (Source: WARC) 59% of marketers plan to partner with more influencers in 2025…
Marketing to social media users in 2025: Here’s what the numbers say
While consumers increasingly expect social media participation from brands, 2025 brings its own set of challenges for marketers. Notably, the second Trump presidency along with shifting feelings toward how brands…
By the Numbers: What social media marketers fear most
Social media marketers are in a tough position. They’re caught between the whims of a fickle audience to bosses and leadership who sometimes think they know best about what performs…