Why Optimizing for “Near Me” Doesn’t Work
Years ago, “near me” was a local search engine optimization (SEO) cheat code. Not anymore. Today, you need to demonstrate that you’re truly local to rank locally. Back when search…
Optimizing URL parameters for martech & SEO
Sponsored by Semrush, & edited by Nichola Stott It’s all in the details, isn’t it? It turns out a lot of your marketing analytics hinges on a few snippets of…