Audiences overwhelmingly prefer user-generated content over standard ads, AI
The news: User-generated content (UGC)—defined as organic content from everyday users rather than content posted by brands, agencies, or paid partners—is proving critical for reaching key demographics. Seventy percent of…
Your Customers Prefer Sustainable Products
Scientists around the world agree that the planet’s climate requires immediate action to avert catastrophe. Recently, the Breakthrough National Centre for Climate Restoration in Melbourne, Australia, estimated that a “near-…