Color complexity in social media posts leads to more engagement, new research shows
If you work in digital marketing, you don’t need to be told a picture’s worth a thousand words. More than half of content marketers say images are crucial for achieving…
11 Free Keyword Research Templates to Streamline SEO
Keyword research is the backbone of organic growth. While you can certainly create content for purposes other than ranking in search engines, it’s one of the best long-term ways to…
Young consumers do research primarily through social media
Marc L. Goldberg Buying online is a way of life in 21st century America. You cannot scroll for more than five seconds on almost any social media app without seeing…
Digiday+ Research: TikTok moves ahead of YouTube for brands’ video-focused social media marketing
YouTube is likely the first platform that comes to mind when marketers are thinking about their video strategies, but when it comes to video-focused social media, TikTok has undeniably strong…