AI tools, platform costs, and brand safety in 2026
What is paid social? Paid social is a digital marketing strategy where businesses pay to display promotional content to users on social platforms based on targeting parameters including demographics, interests,…
Less brand safety, more SEO spend in 2025, Forrester predicts
Winter is coming: The air is cooling, the leaves are falling, and the 2025 predictions are rolling in. As a tumultuous 2024 comes to a close, Forrester predicts that 2025…
How to balance ROAS, brand safety and suitability in social media advertising
As marketers face growing pressure to get the most value from their ad budgets, return on ad spend (ROAS) has become a go-to performance metric. ROAS measures how much revenue…