How SEO can work with digital marketing teams
In digital marketing, agencies and in-house teams often separate into specialized units like SEO, PPC and content marketing. While this division makes sense internally, it doesn’t align with how customers…
Top 7 Google Ads and SEO synergies you should act upon
Throughout my career, I’ve noticed SEO and PPC teams rarely sync and share data and strategies to support each other. This is a major missed opportunity that limits each channel’s…
What Is the Best SEO App? 7 SEO Apps To Consider (2024)
You’ve built a great business. You have excellent products, glowing reviews, and a website that’s easy to navigate. So why don’t customers flock to your site? While you can chase…
A breakthrough for E-E-A-T and SEO
Google is explicitly identifying people it understands to be content creators. This article explains how we know that Google is recognizing content creators, why it’s important and what SEO professionals…
Four Reasons You Can’t Ignore Branded SEO in 2025
This post was sponsored by Similarweb. The opinions expressed in this article are the sponsor’s own. According to Rand Fishkin: ‘For most small and medium businesses and newer creators/publishers, SEO…
How AI Visibility Optimization is Shaking Up SEO
The Gist AI visibility is key. Learn why AI visibility optimization is essential for modern marketing strategies, shifting focus from traditional SEO to AI-driven insights. Future marketing evolution. AI visibility…