Beating local SEO’s distance bias
“How can I rank better beyond my location?” is a common local SEO question. It’s fairly easy for your local business to be highly visible in Google’s local packs and…
SEO’s Hype-Fueled Move To The Center Of The Marketing Mix
Since ChatGPT burst onto the scene three years ago, search engine optimization’s marketing problem has been solved. Rather than the redheaded stepchild of marketing, SEO is now critical to brands’…
AI search optimization? GEO? SEOs can’t agree on a name: Survey
SEOs (and their bosses) are rapidly adopting AI search optimization, even if they’re still figuring out what it all means, according to a new survey from Aleyda Solis. By the…
Backspace Marketing highlights SEO’s role in growth
Backspace Marketing, a Delaware-based digital marketing agency, is highlighting the crucial role of search engine optimization (SEO) in driving online visibility and long-term growth for businesses across various industries. The…
Does Google Want You To Stop Hiring SEOs & Paying For SEO Audits
In Rutledge Daugette’s write-up from the Google Web Creator summit that got a lot of attention last week, he wrote a line that struck a chord with the SEO community.…