How creators and platforms power shopping in 2026
What is social commerce? Social commerce is the integration of ecommerce functionality into social media platforms, enabling consumers to browse, discover, and purchase products directly within apps like TikTok, Instagram,…
GenAI Reshapes Shopping And Revives SEO
The multibillion-dollar question I’m often asked is: Will a critical mass of consumers shop and check out on Google’s AI Mode, ChatGPT, and Perplexity? Consumers’ loyalty to convenience makes a…
Top SEO and PPC tips for a short shopping season
This year’s shopping season is unusually short. Instead of the normal four and a half to five weeks, we have just 27 days between Thanksgiving and Christmas. On top of…