Snap Insights: The future of marketing – navigating the new era of AI
When it comes to generative AI, the buzz is undeniable. Everyone’s talking about it, but the question remains: how much of it is truly transformative, and how much is just…
Third-Party Ad Measurement Partners Announce Snap Attention Measurement
This is slightly awkward, though a win for advertisers either way. Today, both Integral Ad Science (IAS) and DoubleVerify have each announced a new attention measurement element for Snapchat, which…