Social Media Now Driving Business Value Beyond Awareness, Survey Finds
Marketing leaders recognize that social media drives business results but struggle to prove it with metrics, according to a new report from Sprout Social. The “2025 Impact of Social…
The Pros and Cons of Social Media
Ah social media. As the old saying goes, “can’t live with it, can’t live without it.” Social media platforms have evolved (RIP, Vine), and so have the pros and cons…
Rutgers Student Helps Gatorade With Its Social Media Marketing
Newswise — Jenna Dumanski grew up in a home with two television sets in the front room so the family could catch multiple football games at the same time. “I…
7 key metrics for social media marketing
Analysing your social media success is so much more than just obsessing over vanity metrics. Sure, it feels good to watch your follower count climb or to have a post…
The Evolution of Social Media Marketing Ethics
Is the influencer in that post actually human? That ad… was it made by AI? These social media marketing ethics questions are popping up more often—and getting harder to answer—as…
Social Media Strategy for Essex in 2025: What’s Working Now?
What if your next customer found you through a single scroll? It’s happening everywhere, especially in Essex, where local discovery now starts with a swipe, not a search. …