Instagram Marketing Strategy: How It Remains the Funnel of Social Media Marketing
Instagram is no longer just a brand channel. In 2026, it is often the most compact version of a full go to market system that many teams actually use. People…
Silverback Digital Marketing Outlines a Structured and Data-Informed Approach to Social Media Marketing
Sacramento, California – January 24, 2026 – PRESSADVANTAGE – Silverback Digital Marketing has released an announcement detailing its approach to social media marketing, reflecting broader shifts in how organizations use…
Vonnimedia Locks In Creative & Social Media Accounts For Schwarzkopf Professional & Shiseido Professional
Digital marketing marketing agency Vonnimedia has won the Schwarzkopf Professional and Shiseido Professional accounts. The appointment builds on Vonnimedia’s experience managing projects and campaigns for Schwarzkopf Professional over several years,…
Michael Corcoran on why many brands still misunderstand how social media works
Drawing on his experience at Betfair and Ryanair, the Slice founder tells Tim Healey why repetition beats novelty, why follower counts mislead, and why social media needs strategy, not volume.…
Experts predict the top social marketing trends of 2026
There’s no crystal ball in an industry where trends change as quickly as feeds refresh, but that won’t stop us from making predictions. We asked experts and executives in the…
Brands That Skimp on Social Media Marketing Do so at Their Own Peril
Brands that cheap out on social media marketing risk losing out on sales. About a quarter of revenue on US retail sites during the holiday season was driven by either…