Digiday+ Research: TikTok moves ahead of YouTube for brands’ video-focused social media marketing
YouTube is likely the first platform that comes to mind when marketers are thinking about their video strategies, but when it comes to video-focused social media, TikTok has undeniably strong…
9 Social Media Listening Metrics to Track in 2024
Social media can sometimes feel like the wild west. Brands know they should post content on social media. But without the right metrics, it’s hard to understand if these efforts…
Social media marketers share what TikTok group chats mean for brands
TikTok has taken another step into the messaging business. On Monday, the platform released an update that allows group chats of up to 32 people. Users can now share videos…
Social Media Is the Top Marketing Channel for Travel Agents
Travel advisors use social media as a way to market their services, and nearly 40% say content marketing plays a large role in their overall strategy, according to the latest…
13 Tips To Make Better Visual Content for Social Media
Much like the common crow is attracted to shiny objects, social media users love some good visual content. We usually experience social content with our eyes first, after all. And…
Marketers Take Note: Attention on Social Is Shifting
We’re currently seeing some big shifts in the social media marketing space, as the platforms continue to refine their algorithms and approaches aligned to different elements. Over the past year,…