Big Brands Are Spending More on Influencer Marketing
Influencer marketing budgets are growing, as more and more brands look to tap into the popularity of online creators to boost their branding efforts. Because these days, big-name YouTubers and…
Are marketers spending less on social media? | Analysis
People aren’t posting as much anymore, there are too many adds, it’s been taken over by influencers, it’s become toxic, there’s too much misinformation, there are too many bots… the…
How the elections are shaping influencer marketing, from brand strategies to social media spending
Potential voters are expecting more election content from influencers as the U.S. presidential race enters its most intense phase — but agencies will have to strike the right balance in…