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A roadmap to customer-centric business strategies

The digital era revolutionized how organizations interact with consumers and transformed the role of martech teams. Once perceived primarily as technical support, martech teams are now central figures in strategic…

13 Holiday Marketing Strategies for Success

No matter what time of year it is, the holiday season is always imminent for small businesses. For many companies, the holiday season comprises the bulk of their yearly sales,…

Shifting from reactive to proactive strategies

A/B testing for SEO is different than typical UX/CRO testing. Despite how quickly search evolves and best practices change, some changes must be tested before rolling out. Testing can help…

Space Companies Turn To Marketing To Advance Important Business Strategies

Dan Mahoney is the Chief Marketing Officer at a strategic communications and marketing agency called Communications Strategy Group (CSG). getty The space industry’s current landscape is both thrilling and complex.…

International Market Entry Strategies For Businesses

Salvador Ordorica is the CEO of The Spanish Group LLC, a first-class international translation service that translates over 90 languages. getty In today’s interconnected world, businesses are constantly seeking ways…

Marketing Strategies for Startups – business.com

Nothing fuels a startup like sales. Even if the product isn’t perfect, selling a good item now is better than forgoing sales to sell a perfect offering later. Besides, updates…