AI search optimization? GEO? SEOs can’t agree on a name: Survey
SEOs (and their bosses) are rapidly adopting AI search optimization, even if they’re still figuring out what it all means, according to a new survey from Aleyda Solis. By the…
Marketers aren’t ready for GEO: Survey
Most digital marketers aren’t investing resources in generative engine optimization (GEO), even as AI-powered search looms larger. That’s according to new survey data shared exclusively with Search Engine Land by…
Social Media Now Driving Business Value Beyond Awareness, Survey Finds
Marketing leaders recognize that social media drives business results but struggle to prove it with metrics, according to a new report from Sprout Social. The “2025 Impact of Social…