Social media marketers eye UGC and influencer content for growth, but burnout threatens
The news: Social media marketers are prioritizing user-generated content (UGC) and influencer collaborations. More than three-quarters (82%) of B2B and B2C marketers say UGC is at least somewhat important, and…
Complete guide to user-generated content (UGC) in 2025
User-generated content (UGC) refers to content created by your customers about your brand or its products. It’s so simple that you’ve probably created UGC without even knowing it by leaving…