Audiences overwhelmingly prefer user-generated content over standard ads, AI
The news: User-generated content (UGC)—defined as organic content from everyday users rather than content posted by brands, agencies, or paid partners—is proving critical for reaching key demographics. Seventy percent of…
Complete guide to user-generated content (UGC) in 2025
User-generated content (UGC) refers to content created by your customers about your brand or its products. It’s so simple that you’ve probably created UGC without even knowing it by leaving…