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Digiday+ Research: TikTok moves ahead of YouTube for brands’ video-focused social media marketing

YouTube is likely the first platform that comes to mind when marketers are thinking about their video strategies, but when it comes to video-focused social media, TikTok has undeniably strong…

How To Do YouTube SEO in 2024 [Tips + Free Tool]

If you’re a content creator or run a brand’s YouTube channel, you probably want more people to watch your videos. Of course, creating great content is important, but did you…

YouTube Marketing: A Complete Guide for your Brand in 2024

Summary With over 2.5 billion active users every month, YouTube is a great place for social media marketing. In particular, it’s great for product discovery and purchase consideration, making it…