AI-driven SEO in the zero-click era: pros and cons
AI chatbots have upended how people search online, creating a zero-click environment and reducing traffic to traditional search results. Publishers have taken the brunt of it, seeing dips in traffic…
The semantics of search are changing amid the zero-click era
Search marketing, once a relatively narrow and technical sect of marketing, is becoming much more wide-ranging. One year in from the launch of Google’s AI Overviews, adoption of AI-assisted search…