Marketing to social media users in 2025: Here’s what the numbers say
While consumers increasingly expect social media participation from brands, 2025 brings its own set of challenges for marketers. Notably, the second Trump presidency along with shifting feelings toward how brands…
8 ways to balance what works now with what’s to come
SEO is at a crossroads. As AI reshapes the digital landscape and Google continues to drive less traffic to brands, marketers face a critical challenge: how to balance strategies that…
Call for Boycott of Israeli Products in Indonesia, Whats the Law?
This article is an English translation of Ajakan Boikot Produk Israel di Indonesia, Adakah Hukumnya?, written by Bernadetha Aurelia Oktavira, S.H. and was published on Tuesday, 14 November 2023. All…
19 Effective Strategies For Managing An International Business
getty While global growth is often a highly sought-after goal for many business owners, managing a company across borders can be a challenging endeavor. In addition to identifying a target…
70+ SEO Interview Questions and Answers for 2025
Google turned 25+ years old last fall, but it seems like it’s been around forever. Most of us can’t even begin to imagine a life without the ubiquitous search engine…
Social media fatigue? Agencies must spark conversations, not noise | Analysis
In 2024, social media emerged as the dominant marketing channel for brands globally. However, as platforms like Instagram, Snapchat, YouTube and X (formerly Twitter) shape consumer interactions, they also demand…