Data-driven decision-making for your advertising strategy using Marketing Mix Modeling
In recent years, digital marketing has transformed rapidly. Customer journeys now involve numerous touchpoints, each requiring interaction with the brand. This leads to an exponential growth in customer data, especially…
Pinterest Promises New Era of Advertising Performance (without Losing the Positivity)
At its annual advertiser summit this week, Pinterest presented a pin-worthy pitch to marketers — that the platform has grown its audience and improved advertising performance without sacrificing its feel-good…
How to balance ROAS, brand safety and suitability in social media advertising
As marketers face growing pressure to get the most value from their ad budgets, return on ad spend (ROAS) has become a go-to performance metric. ROAS measures how much revenue…
E-Commerce & Social Media Advertising in the Age of Influencers
Authored by Raghunandan Saraf, Founder and CEO, Saraf Furniture Fundamentally, the increase in e-commerce has changed how consumers buy things. People can now find almost everything while at home as…
How Both Can Impact Your Business?, Marketing & Advertising News, ET BrandEquity
Image used for representative purpose (iStock) Imagine you’ve just started a snug café in the heart of Mumbai. Your coffee tastes great, and your pastries are divine, but how can…
Social Advertising and Social Media Marketing Market Share
Press Release, Orbis Research The Social Advertising and Social Media Marketing Market Research is a leading global research and consulting firm, dedicated to serving a wide-ranging clientele exceeding 5000…