How brands and retailers are preparing for GEO, ‘the future of SEO’
After years of retooling their businesses for search engines, brand and retail leaders say they’re getting ready for a new frontier: GEO. The term, which means generative engine optimization, refers…
How retail giant Brand Collective consolidated 19 brands onto Shopify and unlocked 10% sales growth
Headquartered in Melbourne, Brand Collective is one of Australia’s largest retail groups. The company sits at the intersection of Australian fashion, sport, and lifestyle, stewarding household names like Reebok, Superdry,…
X Launches Holiday Marketing Hub To Steer Brands’ Efforts
Will you be using X for your holiday promotions this year? Elon and Co. have been busy touting the platform’s improving ad offerings, now powered by its Grok AI tool,…
If Social Media Isn’t Social, Where Else Can Brands Build Deeper Connections?
In the concluding part of his social media trilogy, Dan Gee of Media Futures Market looks beyond social media, to the next stage of brand communications… Catch-up on part one…
Why retailers and brands need to start thinking about GEO
E-commerce and marketing platforms are powerful tools individually, but connecting them can amplify their impact exponentially.That’s why WooCommerce and Klaviyo partnered up on a comprehensive integration. Curious about what it…
Instagram SEO? Sounds cool, but most brands aren’t ready
The industry has been abuzz with updates about Instagram content being indexed by Google. Social posts are now showing up in search results. Your Reels might even outrank your blog.…