Brands Tap Into Social Media Cultural Moments & Trends
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Not long ago, marketing was…
Exploring the impact of business analysis on corporate strategy: A case study of Nigerian-based brands
Success Ajilore is a highly seasoned accounting professional and business analyst with over eleven years of experience specialising in enhancing operational efficiency, policy improvement, governance, and process optimisation of various…
How Brands Can Adapt And Thrive In A Changing Global Landscape
Ab Gaur is the Founder & CEO of Verticurl and also serves as Ogilvy’s Chief Data and Technology Officer. getty Every day, tens of millions of people stop in a…
Digiday+ Research: TikTok moves ahead of YouTube for brands’ video-focused social media marketing
YouTube is likely the first platform that comes to mind when marketers are thinking about their video strategies, but when it comes to video-focused social media, TikTok has undeniably strong…
Social media marketers share what TikTok group chats mean for brands
TikTok has taken another step into the messaging business. On Monday, the platform released an update that allows group chats of up to 32 people. Users can now share videos…
How can brands use Ai for even better social media? : The British Beauty Council
In its new report, Dash Hudson uncovers the ways in which brands can harness Ai in their social media strategies without sacrificing creativity and authenticity Over the last year, Ai…