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User-generated content (UGC) refers to content created by your customers about your brand or its products. It’s so simple that you’ve probably created UGC without even knowing it by leaving…

The total amount of merchant sales within the wholesale market as of May 2025 was $697.2 billion, up 4.8% from May 2024. The entire wholesale sector globally is projected to…

Summary Social media reporting starts with knowing your audience and goals. Before creating a social media report, identify your audience (who will be reading the report) and understand your company’s…

Splashy video-first platforms like TikTok get talked about more than old timer Facebook, but Facebook marketing is critical for businesses in 2024. With over three billion active monthly users, Facebook…

Splashy video-first platforms like TikTok get talked about more than old timer Facebook, but Facebook marketing is critical for businesses in 2024. With over three billion active monthly users, Facebook…

Marketing on Twitter (now officially known as X) remains an important strategy for many brands, despite some of the big players leaving the platform in 2023. Twitter is one of…