Influence of short video content on consumers purchase intentions on social media platforms with trust as a mediator
Descriptive statistics The analysis results (Table 1) reveal that the age group of 18 to 35 years old dominates the audience of social media short video content, with 18 to…
Young consumers do research primarily through social media
Marc L. Goldberg Buying online is a way of life in 21st century America. You cannot scroll for more than five seconds on almost any social media app without seeing…