The new buyer decision cycle happens across SEO and GEO
Search has expanded. Under pressure, buyers and brands default to the clearest voice they can trust. Buyers didn’t abandon search engines. They added new ones. Today, decisions are shaped across…
why SEO vs. GEO misses the point
If you ask five digital marketing experts whether generative engine optimization (GEO) is different from search engine optimization (SEO), you’ll get at least eight answers. For example: WIRED says to…
The rise of GEO: Why hotel marketers need to think beyond SEO
It’s true: SEO is undergoing its most significant evolution in decades. As travelers increasingly turn to artificial intelligence (AI) assistants for booking research, hospitality and hotel marketers face a critical…
GEO, GSO, AI SEO: Whatever you call it, search marketing has big ambitions
Fresh from Semrush’s Spotlight conference and a rash of agency ‘GEO’ announcements, we dig into the future of a bullish medium. A few weeks ago, a couple of things happened…
From SEO to GEO, hotels confront the future of digital discovery
Having restructured and centralized his team at L+R Hotels, group chief commercial officer Joe Pettigrew is ready for the next challenge: transitioning from SEO to GEO. GEO, short for generative…
How brands and retailers are preparing for GEO, ‘the future of SEO’
After years of retooling their businesses for search engines, brand and retail leaders say they’re getting ready for a new frontier: GEO. The term, which means generative engine optimization, refers…