AI search optimization? GEO? SEOs can’t agree on a name: Survey
SEOs (and their bosses) are rapidly adopting AI search optimization, even if they’re still figuring out what it all means, according to a new survey from Aleyda Solis. By the…
Marketers aren’t ready for GEO: Survey
Most digital marketers aren’t investing resources in generative engine optimization (GEO), even as AI-powered search looms larger. That’s according to new survey data shared exclusively with Search Engine Land by…
From SEO to GEO: How advisors can be discoverable in the age of AI
StreetCred PR SVP Rob Farmer, The Rudin Group CEO April Rudin, SmartAsset CMO Brian Bourque, Farther growth marketing lead Eric Adamowsky. Google still dominates search, but advisors are shifting to…
Top 18 SEO Experts to Follow in 2025 (Mastering GEO & AI)
“SEO is dead!” Said no actual SEO expert ever. SEO in 2025 is no longer the same as it was one year ago. With the introduction of AI, AEO, GEO,…
Why retailers and brands need to start thinking about GEO
E-commerce and marketing platforms are powerful tools individually, but connecting them can amplify their impact exponentially.That’s why WooCommerce and Klaviyo partnered up on a comprehensive integration. Curious about what it…
What is GEO vs SEO and why it matters now
As AI tools like ChatGPT, Perplexity, and Claude become the new search engines, a new kind of optimization is emerging: GEO — Generative Engine Optimization. Like traditional SEO targets Google,…