I’m an Uber Product Manager. I Use AI to Stay Relevant.
This as-told-to essay is based on a conversation with Nimisha Sharath, an Uber product manager in Seattle. Her identity and employment were verified by Business Insider. This essay has been…
Product Validation: 9 Proven Strategies for 2025
Launching a new product in 2025 is a big bet. According to data from the US Bureau of Labor Statistics, the chances of a business surviving for more than a…
How To Market a Product: 12 Proven Strategies for 2025
In 2025, getting your product in front of the right people takes more than posting ads or running a sale. Shoppers are more selective, channels are more crowded, and attention…
Understanding Product Differentiation for Competitive Advantage
What Is Product Differentiation? Product differentiation is the strategic process of making a company’s products or services stand out in a crowded marketplace. By identifying and highlighting unique attributes, companies…
How to Find a Product to Sell in 2025: 16 Proven Research Methods
A great idea often sparks a new business. You might have invented something innovative, added a fresh twist to a classic product, or spotted a trending item with market potential.…