From Search (SEO) to Answers with Generative AI
In this episode of The Marketing AI SparkCast, Aby Varma—founder of Spark Novus, which partners with marketing leaders to adopt AI responsibly and strategically—hosts Mike Ensing, Founder and CEO of…
How Generative Engine Optimization (GEO) Rewrites the Rules of Search
It’s the end of search as we know it, and marketers feel fine. Sort of. For over two decades, SEO was the default playbook for visibility online. It spawned an…
How GEO and Visual Search Are Rewriting the SEO Playbook
The way users search for information online has transformed dramatically. With cutting-edge technologies like Google Lens and search capabilities provided by mainstream large language models (LLMs), the traditional search model…
The semantics of search are changing amid the zero-click era
Search marketing, once a relatively narrow and technical sect of marketing, is becoming much more wide-ranging. One year in from the launch of Google’s AI Overviews, adoption of AI-assisted search…
DOJ unveils plan to end Google’s illegal search monopoly
The U.S. Department of Justice and a coalition of states unveiled their proposed remedies today aimed at dismantling Google’s illegal monopoly in search and search advertising. These include breaking off…
AI and the Future of Search Optimization
The Gist ChatGPT Search shakes up SEO. OpenAI’s AI-driven search introduces citation panels and natural language results, offering a new take on search optimization. Marketers face evolving strategies. From nuanced…