Influence of short video content on consumers purchase intentions on social media platforms with trust as a mediator
Descriptive statistics The analysis results (Table 1) reveal that the age group of 18 to 35 years old dominates the audience of social media short video content, with 18 to…
China’s next cultural export could be TikTok-style short soap operas
Web novels are a unique form of literature that has been popular on the Chinese internet for much of the last two decades: long stories that are written and posted…
Top SEO and PPC tips for a short shopping season
This year’s shopping season is unusually short. Instead of the normal four and a half to five weeks, we have just 27 days between Thanksgiving and Christmas. On top of…