Social media creators to overtake traditional media in ad revenue this year | Advertising
Content on platforms such as YouTube, TikTok and Instagram will attract more advertising income this year than content from traditional media companies, according to research, marking a “huge cultural shift”…
15 Social media monitoring tools for better insights in 2025
Key Takeaways Stay informed and responsive: Social media monitoring tools track mentions, hashtags, and keywords to help manage brand reputation, prevent crises, and respond to customer feedback in real time,…
Oktopost: Employee Advocacy, Corporate Social Strategies Reshaping B2B Marketing
The latest research from Oktopost’s reveals how employee advocacy and corporate social strategies are reshaping the landscape of B2B marketing, underscores the growing trend of marketers embracing authentic, employee-driven content…
The State of Social Media 2025
A new Instagram app. So many (too many?) AI-generated action figures. Le Poisson Steve. Not even halfway through 2025, we’ve endured enough platform news and unexpected content trends to fill…
Fashion’s Digital Runway: How Social Media Marketing Drives Brand Success
In today’s digitally driven market, social media has become a vital tool for fashion and clothing brands looking to establish a dynamic presence, connect with consumers, and drive sales. With…
Heineken looks hard at who gets seen in social media ads
DEI might not dominate boardroom agendas like it once did, but for marketers it remains essential. After all, growth doesn’t come from ignoring the audiences who make it possible. That’s…