Four pharma campaigns that made an impact on social media
Image: Shutterstock The high regulatory standards to which pharma companies are held pose a hurdle when it comes to using social media. In the UK, for example, the Prescription Medicines…
Social Advertising Social Media Market Size Trends and Forecast
Social Advertising Social Media Market According to Market Research Intellect, the global Social Advertising Social Media market under the Internet, Communication and Technology category is expected to register notable growth…
Should brands use AI in social media?
Duolingo is now “AI-first,” job postings are emphasizing AI competency as a desired skill, and it seems every company is hungry for AI-powered efficiency. The AI boom is officially in…
SMBs rely heavily on social media for marketing and growth, study says
Dive Brief: Most small businesses continue to look to social media to help them drive their business growth, even though the medium presents content and strategic challenges, according to new…
What is Social Commerce? Stats & Tips to Know [2025]
Social media marketing is no longer just for connection—it’s a key sales channel. According to The 2025 Sprout Social Index™, social commerce is blurring lines between engagement and online shopping,…
The Rise Of Real Engagement Tools In Social Media Marketing
Lately, social media has started to feel less like a scoreboard and more like a place where people actually want to connect. The old signs of popularity – how many…