Is your social media strategy focused on managing your accounts? Then it’s time for a rethink
It’s time to shift to social media performance rather than just managing your accounts, according to the latest thesis from Hootsuite. But what does that mean exactly? Think about it…
7 social media marketing tips for restaurants in 2024
Social media tips for restaurants don’t have to be hard. They just take some thought. Consider these seven tips for managing your social media marketing strategies. Want to turn your…
5 Unconventional Rules for Social Media Marketing Success
Photo credit getty It doesn’t matter if you’re a revered thought leader or a career-minded professional looking to increase your visibility, you likely share one common experience–the love/hate relationship with…
Nearly two-thirds who use social media for trip planning make a decision based on that content
Once consisting of simple sites used to post life updates to family, friends and acquaintances, social media is now a thriving ecosystem of users, brands and influencers. Almost 17 years…
How brands can navigate pre-election chaos on social media
The following is a guest piece by Scott Parker, CEO of digital agency Social Factor. Opinions are the author’s own. The political divide in the U.S. is well-documented. The Pew…
Social Media for Business: A Practical Guide
As much as you might love marketing your brand with billboards or radio ads, social media for business has to be part of your marketing strategy in 2024. Sorry! Social…